SFD10/Marketing
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Contents |
Responsibilities
Ben and Daniel are responsible for coordinating the marketing (Daniel agreed to be my buddy to make sure I don't slack off). We obviously don't intend to do everything ourselves. We'll be looking for helpers for particular tasks.
Non-marketing responsibilities:
- Ben and Daniel are both speaking on the day
- Daniel is preparing the post-event survey
Website
The website currently does not have an editing system. For now, if you'd like content added, please prepare it here on the wiki (not on this page of course) and let me (Ben) know. I'll commit to making updates twice a week.
- TODO Add email reply on Register for updates
-
DONE Add links for speakers bio and presentation details -
DONE Add media pack containing photos, press release, posters etc.*DONE Update existing page on Software Freedom Day website -
DONE Separate website for Software Freedom Day Melbourne -
DONE Update website with speakers, seminars and workshops -
DONE Register for updates feature
Word of mouth
-
DONE Write an invitation to join the Blogging Team -
DONE Advertising button for use on external websites
Press releases & media pack
-
DONE Initial press release 18 May 2010 -
DONE Get a couple of good photos with people and happy faces for website and press releases -
DONE Second press release August 2010
Photos
Chris's promotional photos may be used for any publication. Please ensure you attribute to Chris Samuel.
-
DONE Organise 2010 event photographer(s) (Kathy, Ben, Chris)
Newspaper/Magazine articles
-
DONE iTWire - Sam Varghese (FOSS Editor) - PC User Magazine
- APC Magazine
- PC World
- Computerworld
Local newspaper interviews
Local newspapers are always keen for a local interest story. Proposed format is:
- short intro (Ben to write)
- paragraph about person (Ben to provide example)
- paragraph about Software Freedom Day (Ben to write)
- photo of person (preferably in action with SFD T-shirt on)
- TODO Find out who's interested in being in the paper
- TODO Ben to talk to Donna about journo contacts
-
DONE Write sample local newspaper article for Oakleigh Monash Leader about Daniel -
DONE Find a keen photographer -
DONE Take a good photo of each interested person
People who are interested in having a short blurb about Software Freedom Day and photo of them in their local newspaper:
- Ben Sturmfels (Brunswick: Moreland Leader)
- Daniel Jitnah
- Wen Lin
Melbourne
- MX Dale emailed editor 2 August, to follow up w/b 9Aug
- The Melbourne Times
- Bayside Leader
- Berwick Leader
- Brimbank Leader
- Caulfield Glen Eira Leader
- Cranbourne Leader
- Dandenong Leader
- Diamond Valley Leader
- Frankston Standard Leader
- Free Press Leader
- Hastings Leader
- Heidelberg Leader
- Hobsons Bay Leader
- Hume Leader
- Knox Leader
- Lilydale & Yarra Valley Leader
- Macedon Ranges Leader
- Manningham Leader
- Maribyrnong Leader
- Maroondah Leader
- Melbourne Leader
- Melton Leader
- Moonee Valley Leader
- Moorabbin Glen Eira Leader
- Moorabbin Kingston Leader
- Moorabool Leader
- Mordialloc Chelsea Leader
- Moreland Leader
- Mornington Peninsula * Leader
- Northcote Leader
- Oakleigh Monash Leader
- Pakenham Cardinia Leader
- Port Phillip Leader
- Preston Leader
- Progress Leader
- Springvale Dandenong * Leader
- Stonnington Leader
- Sunbury Leader
- Waverley Leader
- Whitehorse Leader
- Whittlesea Leader
- Wyndham Leader
Geelong
Ballarat
Bendigo
Contacting participants through related areas of interest
- TODO Ben to talk to Kathy about OSDC contacts
Following Meeting between Ben and Daniel on 30 July:
-
DONE Ben to Contact other SFD teams in Australia to see what they are doing and if/how we can coordinate marketing - Write up different versions of Press Release for different audience
- Contact ABC Producers : Derek Guille, Hilary Harper and possibly others too (Daniel to do)
- Contact Ahston Mills - APC/Choice Mag.
- Contact OSIA Members
Mailing lists for related organisations
Approach:
- Contact early on
- Contact two weeks before
- Contact day before
- Be courteous
Have contacted:
- Computerbank - Kylie (responded May)
- Connected Community HackerSpaces (Melbourne) - Andy Gelme (responded May)
- Melbourne PHP Users Group - Ben Dechrau (responded May)
- AUSOM - Greg Davies (responded May)
- Melbourne Wireless - Andrew Van Slageren (responded May)
- Melbourne Python Users Group (Ben mailed list directly May)
- Linux Users Victoria (mailed list directly May)
- Melbourne Free Software Interest Group (Ben mailed list directly May)
- Melbourne Linux Users Group (David mailed list directly May)
Need to follow up:
- Ballarat Linux Users Group
- Melbourne Perl Users Group
- Melb PC
- MUCSA
- ISSS
- PHPWomen
- GreenPC, Infoexchange
Haven't tried yet:
- OpenStreetMap talk-au list
- Debian Melb list
- Creative Commons Australia
- Melbourne Drupal Users Group
- Melbourne Unix Users Group
Related organisations
Have contacted:
- Wikimedia Australia - Sarah Ewart (responded May)
- Electronic Frontiers Australia - Colin Jacobs (responded May)
- State Libary Media - Matthew van Hasselt
- VicNet - Brendan Fitzgerald
- State Library Intranet - A. Byrne - Dale emailed requesting SFD link to be added to intranet, to follow up 9 August 2010
- Able Australia - Claire Tellefson - Claire has emailed details to relevant groups with disabilities
Public event listings
-
DONE Listing on That's Melbourne - TODO Update event listings following second press release
Social media
- GNU & FSF group members on Identi.ca
Talking directly to students
See also: SFD10-ListofTAFEUnis
- TODO Contact Brunswick Secondary College
- TODO Contact Westall Secondary College
- TODO Contact RMIT - From NickBurton Android Australia - Email (audrey.tam@rmit.edu.au) closer to the date, and ask her to send an email to the CS&IT students/faculty. Tell her I'm presenting on the day. I would also suggest contacting the School of Electrical and Computer Engineering to request a similar email. I don't know anyone in that department but mention an RMIT student is presenting on the day.
Businesses
- VG Computing (no reponse July)
- Webellion (no response July)
Other ideas
- Libraries in Melbourne
- Regional computing groups - Bendigo, Geelong, Ballarat
- Councils in Victoria
- Al Black
- Sal Murtimer
- Charles Wright
- Max Barry (maxbarry.com)
- Swap meets
- Murita Chen
- Lisa Lang RRR
- Prepare targeted content for particular media groups
- Small community radio stations - particularly language or culture specific groups
- Computer shows on these radio shows on these stations
- Lightning talks at conferences
- Free software games - Good Game on ABC
- Syn Media
- Gary Barker - Mac Man (Green Guide)
- Terry Lane
- Farrago and other student newspapers
- Edu Tech Talk Podcast
- SBS Radio - Mandarin, Dutch, Italian
- RADIO STATIONS - JOYFM agreed to interview Donna Benjamin, Mark from Technogaze to meet with DB for prep at SFD meet 7 Aug
- 3ZZZ - Agreed to interview German, Dutch (PeterL), French (DanielJ) and Mandarin (WenL) SFD people. Dale forwarded contact details
to relevant people.
- ABCradio Alan Brough to interview Donna Benjamin 12 Sept, Pia Waugh to confirm for interview (after election)
- Rodney Gedda - has agreed to be contacted four weeks prior to event (18 Aug)
- Liz Tay has been contacted re interview - Dale to follow up
- PBS radio station - doesn't do anything tech, forwarded invitation for DJ's to attend SFD and check out OS media methods
| Software Freedom Day 2010 (main page) - http://www.sfd.org.au/melbourne/ (view/edit this template) | |
|---|---|
| Websites:: SFD.org wiki | Facebook event | LUV event | 
<a href="http://www.sfd.org.au/melbourne/"><img style="margin: 0.5em 1em" src="http://www.sfd.org.au/melbourne/images/button-sfd-melb-2010-2.png" alt="Software Freedom Day, Sat 18 Sept 2010, State Library of Victoria 11am-4pm" /></a> |
| Other links: Mailing list | Eventbrite - public - admin | Twitter | IRC: #sfd-melb | |
| General organising: Initial brainstorming | Meetings | Budget | |
| Merch related: Artwork | DVD contents | t-shirts | |
| Events: Speakers | Workshops | Minitalks | Experimedia room | |
| Marketing: Marketing | Fliers (PDF) | |
| Misc: File:SLV Visitor Access.pdf | Geocaching | Survey | Prizes | |
| On the day: Runsheet | Volunteers | |
| Post event: Report |
